Site specific project for the Jerusalem Design Week. Carousel, is a neighborhood coffee shop established by Yonatan Vadai. The place is designed with an oriental touch, and promotes “Ja'ala” events and the Yemenite culture. The place doesn't have a sign or a special feature to mark it. My solution was to create a special illustrated direction sign - a carousel horse with Yemenite ornaments - a sign that connects East and West. The inspiration for the design was taken from the elements inside the cafe that reflect its character.